An orange invasion; an Aperol district that has been able to bring the brand to life and make its essence tangible for all consumers. A tour that involved four cities: Monopoli, Palermo, Cava de ‘Tirreni and Rome.
In each district, ten locals have been identified thanks to a tailor-made map and there were numerous activations including three photobooths, one of which was itinerant. The guests could also enjoy a dedicated DjSet and their presence and participation was rewarded with branded gadgets.
We have taken care of every aspect of the event, from the relationships with the local administrations and the management of the bar to creativity, also creating all the graphics.