Media and influencer events
Within a landscape in which communication is increasingly widespread among digital, PR and media activations, the objective of an event is to become memorable to users, to multiply the experience, and to make people talk about what happens around the event.
It is essential for an event to provide the elements for a strategic storytelling that tells the brand in a coherent way.
We call them "media and influencer events" and they are experiential amplifications within a communication platform; they are authentic, creative, integrated, instagrammable and propose activities that reflect the message of the brand.
Media and influencer events are the go-live within an increasingly complex communication scenario.