Yamaha Motor Europe, at the end of the year, invited the Italian dealer network to attend a two-day convention to share results, strategies, objectives and vision of the parent company for 2018.
MCM organized the corporate event with the aim of making it memorable through direct experience. The organization of the event took place right from the development of content development up to the global coordination.
In the marvelous setting of Florence, guests spent two days together in moments of in-depth content on new products and on new corporate vision.
From the naming of the convention to the moment of Team Building, from the presentation of new models to catering and the catering bar, MCM organized the event to let the company celebrate the past year.