MCM FOR TOUR ALCON “AIR OPTIX HYDRAGLYDE”

AIR OPTIX HYDRAGLYDE // 2018

Alcon has chosen us to organize the presentation tour of the new Air Optix Hydra Glide contact lens family; a tour consisting of 8 events, with stops from Milan to Cosenza and involving more than 400 professionals, including specialists and representatives of companies in the sector.

Starting from the concept of comfort and portability, key factors of the products presented we used denim, a comfortable and versatile fabric par excellence, as the main visual element of events, realizing ad hoc activities for the occasion and a special photographic set that put at the center the guests themselves, to make them fully experience the company’s brand experience, transforming institutional moments into specific edutainment paths.

In addition to the declination of the concept, we have taken care of every aspect: planning, management and organization (including catering).

Space also to the themes of innovation and sustainability, which we have declined in the choice of locations, such as Spazio Solferino in Milan or the Intesa San Paolo skyscraper in Turin and which have resulted in the use of furnishings made of honeycomb cardboard in the sign of the maximum eco -Compatibility.

 
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