CAMPARI GROUP CONVENTION 2020
We opened the new decade in the best way with the Campari Italia 2020 convention, an unprecedented edition that had as its theme the Reinvention and that took place in an exceptional location: the Milan Innovation District.
Our interpretation of the concept has affected every single area of the event: an aseptic location like Studio 2 which has been transformed every six hours to host first the plenary in the morning, then the evening dedicated to the Averna brand, and finally the meetings of the modern and traditional channels the next morning; three screens with a total width of 32 meters to make the contents immersive and dynamic and animated presentations to convey each message in a clear and engaging way; Sicilian-themed food pairing and cocktail twist and entertainment with laser show and live video content under the guidance of a professional vj; experiential corners during channel meetings in which to make the communication of brands tangible.
For Campari Group we have conceived and developed the concept and production of the sets, the direction and reception of guests from all over Italy.