Cinzano Harvest experience

Cinzano Harvest experience //2016

An unedited event format by MCM.
A brand experience designed to show by experiencing the brand essence of Cinzano sparkling wine to journalists, pr, influencers and distributors that have the task of telling it to the market. An immersion in sparkling bubbles produced in the Langhe, a path that goes from harvesting grapes to final tasting. MCM created this format event, curated editorial materials such as guides and toolkits, organized logistics and learning moments.

 
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