Campari has chosen us to represent his identity during the most important international film promotion event in all its forms.
Campari, as main sponsor, was present with a rich program aimed at enhancing the now indissoluble link with the big screen and for the second year in a row, the focus was on the Campari Lounge, a place open to combination and to the contamination of the arts spread over an area of 100 square meters on two floors right next to the famous Red Carpet.
We also managed and organized the agenda of the events that took place in the lounge to celebrate the great Cinema, through a rich program of initiatives that include the presence of guests, including VIPs and directors, of the caliber of Greta Scarano, Catrinel Marlon, Alessandro Borghi and Ferzan Ozpetek, who together with Kasia Smutniak will present the short film “Venetika” during an exclusive screening, for the first time on the water.
In fact, for this event we also created the first water cinema in the history of the show, with seventy sessions, which gave the invited spectators a unique and unforgettable experience.
Among the events we managed and carried out there are also the events dedicated to the Rosso Campari hour, “The Red Hour”, the project born within Campari LAB, the educational laboratory created in collaboration with the Experimental Center of Cinematography of Rome .
“Campari Passion for film Award”, made with the Artistic Direction of the Biennale, which aims to enhance the extraordinary contribution of the directors’ closest collaborators is another of the events we have created and of which we have also created the iconic award .
Furthermore, we managed and coordinated the perfect serving of the unmistakable Campari red cocktails to accompany the guests during the opening and closing ceremonies of the event, in addition to the most exclusive moments that animated the Lido and the city of Venice.